She is a proud wife and mother to two wonderful girls. Throughout her journey as a small business founder, she has effectively increased revenue. With 14 years of experience in networking, digital media, and graphic design, she has specialized in operations and management. Additionally, she has worked in the TV and Film Production Industry, contributing to projects such as Star Trek and Transformers 2 in post-production, where she focused on coding and Digital Development.

She is passionate about redefining the role of a CEO in today's modern world, all while managing the responsibilities of motherhood. Her career includes time spent at tech giant Apple, where she focused on implementing systems, providing training, and facilitating growth for small to franchise businesses. She has always believed in making technology not only functional but also enjoyable, and she was among the first women in her industry to embrace automation over 15 years ago. As part of a select group of agencies that pioneered automating communication processes, she prioritizes building genuine relationships and focusing on what truly matters.

Shelby's mantra is to "pivot," and she has successfully grown her software and marketing agency over the last decade. The agency, named Rose, stands for Relationships, Organization, Systems, and Experts. True to its name, Rose emphasizes the importance of systems and boasts an exceptional team of experts dedicated to providing efficient solutions.